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40TH ANNIVERSARY OF ISUZU’S STAUNCH PRESENCE IN MALAYSIA
24 August 2020

       

The year 2020 marks Isuzu's 40th Anniversary of its establishment in Malaysia. Isuzu humbly began in 1980, when Automotive Corporation Malaysia Sdn Bhd (ACM) became an official distributor and first introduced Isuzu trucks to meet demands of the local market. Today, Isuzu is synonymous for offering a wide range of trucks that have become the preferred choice for quality, durability and cost-efficiency.

In 1989, ACM was acquired by Heavy Industries Corporation of Malaysia Berhad (HICOM), a conglomerate in the automotive, services and properties sector. Later on, in 1994, a joint venture agreement was struck between Isuzu and DRB-HICOM to establish Malaysia Truck & Bus Sdn Bhd (MTB), a manufacturing and assembly plant in Pekan, Pahang, to cater to the domestic market's need for reliable commercial vehicles. The company was later incorporated as Isuzu HICOM Malaysia Sdn Bhd.

Isuzu Malaysia Sdn Bhd (IMSB) was incorporated in September 2004 as a tripartite venture between Isuzu Motors Limited, DRB-HICOM Berhad and Mitsubishi Corporation, to strengthen the company's reach within the region. Although IMSB became the authorised importer and distributor of Isuzu vehicles in Malaysia, ACM continues to serve as one of Isuzu Malaysia's authorised local distributors.

In October 2010, Isuzu commenced production of the Isuzu N-Series Light Duty trucks, which was subsequently launched in November 2010. Since then, various trucks and commercial vehicles have been produced locally, including the N-Series Crew Cab, N-Series Light Duty Hi-Power, F-Series, D-MAX, N-Series 4x4 NPS, N-Series NPR and NQR models. Locally, Isuzu Malaysia is the only brand in the market to offer a wide range of both commercial vehicles and pick-up trucks to suit various needs in a one-stop shop.

Isuzu's long history in Malaysia, coupled with its line-up of commercial vehicles that are highly sought after and trusted, has sealed its spot as a firm favourite among local businesses. The ELF Light Duty truck has consistently managed to secure the No. 1 spot as Malaysia's preferred Light Duty Commercial Vehicle, based on yearly figures released by the Malaysian Automotive Association (MAA).

Moreover, Isuzu's remarkable achievement is also the result of top-notch services and support rendered by Isuzu Malaysia's skilled dealers and workforce. Isuzu prides itself as a company that prioritises customer needs with great care and consideration, through its excellent after-sales services.

In 2017, Isuzu Malaysia reached a new milestone with the launch of their flagship after-sales facility in Shah Alam. The Isuzu Service Centre (ISC) provides vehicle owners and users efficient and timely vehicle care. The establishment of the ISC also aims to enhance relationship with customers, by effectively supporting their total ownership needs.

Moving forward, Isuzu Malaysia's Chief Executive Officer, Koji Nakamura, believes that greater efforts must be done to consistently achieve customer satisfaction. According to Nakamura, "Customer satisfaction and value-added services should always come first - especially in times of economic uncertainties and stiff market competition."

Isuzu Malaysia will continue to strengthen its presence and commitment to achieve excellent customer satisfaction through its wide network of dealers and service outlets. At the moment, there are Isuzu outlets strategically located in every region of Malaysia, ranging from 1S centres to the more comprehensive 3S centres. Currently, there are 12 outlets in the Central region, 9 outlets in the Northern region, 10 outlets in the Southern region and 7 outlets in the East Coast.

Isuzu Malaysia is also present in East Malaysia, with 6 outlets located throughout Sabah, and another 6 outlets in Sarawak. All East Malaysia outlets are 3S centres.

For more details on Isuzu's range of vehicles, please call 1-300-88-1133 or visit www.isuzu.net.my.

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