Petaling Jaya, 18 Jan 2023 – Isuzu Malaysia ended 2022 with record-breaking performance, chalking up 9,211 units in sales of the amazing Isuzu D-Max, a few tens shy of doubling the numbers the company achieved in 2021. The stellar performance sets a new record for the company with an all time high, eclipsing the previous record of 6480 pick-up trucks sold in 2016.
The impressive performance was spurred by huge interest in the 1.9-litre models that have proven to be unbelievably light on running costs yet a heavyweight when it comes to design, features, performance and safety.
Making up 79 percent of the total portfolio, the 1.9-litre variants have been the prime choice of Malaysians, particularly those in Peninsular Malaysia where 55 percent of the pick-up trucks are sold.
Significantly, the flagship X-Terrain variant made inroads into the upper echelon of the premium lifestyle segment despite being the relative newcomer. 877 units were delivered to customers who gushed over the model’s handsome design, invitingly-premium interior, exemplary performance and cutting-edge safety features.
“Despite facing stock limitations from the factory, the third-generation Isuzu D-Max achieved extraordinary heights in terms of market penetration. Thanks to its exceptional design and future-looking features, the latest generation Isuzu D-Max brings new levels of driving comfort and performance without losing any inherent Isuzu family traits. It is a true representation of a modern day pick-up truck,” said Isuzu Malaysia’s Chief Executive Officer Shunsuke Okazoe.
Unsurprisingly, the appeal of the new third-generation Isuzu D-Max not only impressed owners but the discerning automotive media as well. Numerous scribes have awarded not only the top-of-the-line X-Terrain but various other models of the Isuzu D-Max as well with the title of ‘Pick-up Truck of the Year’.
With every model across the board boasting the top ASEAN ANCAP 5-star safety rating, the Isuzu D-Max range offers exceptional peace of mind, no more so than the X-Terrain variant that further comes with a ground-breaking 7-year unlimited mileage warranty.
“Our focus for this year will be to ensure that our customer experience remains positive as we aim to reduce the delivery times and to enhance our network. I wish to thank all our customers for their support and patience and also our partners who have helped us rise to the top despite the challenges faced in the supply of vehicles,” said Chief Operating Officer Kenkichi Sogo.
Offering a range of models starting with the highly versatile Single Cab to the exceptionally economical 4×2 Automatic Double Cab, 4×4 models and the game-changing X-Terrain models, Isuzu has positioned trucks across a spectrum to meet the needs and desires of every pick-up truck user.