24 February 2011


For the third consecutive year, the Isuzu D-Max has been named the most fuel efficient pick-up truck in Malaysia byAsian Auto Magazine.

The annual award organized by Malaysia’s oldest automotive magazine recognizes the excellent efforts by automobile manufacturers in respect of how efficiently their products manage to save precious fuel.

An awards ceremony to acknowledge the winners was held at the Saujana Hotel in Kuala Lumpur and the recently-introduced Isuzu D-Max 2.5-litre picked up the award for the most fuel efficient in the pick-up truck category. CEO of Isuzu Malaysia Takashi Hata received the award from Datuk Mahdi Murad, CEO of AmIslamic Bank during the ceremony.

The Asian Auto Fuel Efficiency Award is the second accolade for the new addition to the Isuzu D-Max line-up that was introduced in 2010. The model was honoured as the New Straits Times-Maybank Car Of The Year in the Pick-up Truck category.

According to Hata, creating a fuel efficient vehicle is about being able to effectively create the right balance of dynamic performance, good engineering and excellent power-to-weight ratio to achieve a high level of efficiency.

“The Isuzu D-Max is the product of thorough research and development by Isuzu engineers. As the oldest diesel engine manufacturers in Japan, Isuzu has been at the forefront of innovation and technology to create the suitable balance of performance, durability and of course fuel efficiency.

“We are proud that the new 2.5-litre Super Commonrail model has built a strong level of acceptance with its good features, strong performance and of course its fuel efficiency in the short time that it has been on the market,” said Hata.