27 June 2012

ISUZU IS COMMERCIAL BRAND OF THE YEAR

Isuzu Malaysia was recently honoured when it was named Commercial Vehicle Company of the year at the 2012 Frost & Sullivan Malaysia Excellence Awards.

The award recognized outstanding performances and achievements by companies in various business sectors. In presenting the award, Frost & Sullivan listed Isuzu Malaysia strong penetration of Isuzu vehicles in 2011 and its solid business practices.

“The ability for Isuzu Malaysia to grow by leaps and bounds in 2011 was a result of effect product marketing and branding strategies, aggressive new product launches as well as market opportunities for different applications in the industry,” said Consulting Analyst, Asia Pacific Automotive & Transportation Practice, Frost & Sullivan.

COO of Isuzu Malaysia Daisuke Ishida who represented the company at the awards ceremony attributed the achievement to the excellent reputation of Isuzu products and the strong reach of its dealership network.

“Since the establishment of Isuzu Malaysia, our goal has been to achieve a leading position in the commercial vehicle segment be it in terms of volume or customer satisfaction. It is a strong testimony for Isuzu to have our efforts recognized by such authorities as Frost & Sullivan,” said Ishida.

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