03 November 2022


Kuala Lumpur, 01 Nov 2022 – Isuzu Malaysia unveiled its new retail outlet design today following the official opening of the Autoexec Corporation 3S Centre in Kuala Lumpur. Sporting a bolder and more vibrant façade with a distinctive logo tower, the new outlet design offers potential buyers and customers with a more distinctive and recognizable venue for their Isuzu needs.

Speaking at the official opening, Chief Executive Officer of Isuzu Malaysia Shunsuke Okazoe said that the new design was aimed at elevating Isuzu’s presence while offering customers a warmer and more inclusive environment.

“This new outlet features a strong brand image to reflect the changing outlook of Isuzu’s retail business. The modern design elements and improved facilities are designed to ensure customers not only purchase the best products, but also receive a corresponding sales and after-sales experience under one roof,” said Okazoe.

The new Autoexec Corporation Isuzu 3S Centre sits on a 1,400 square-metre plot on Jalan Jinjang Permai in the northern fringes of Kuala Lumpur and offers a full range of Isuzu products and services ranging from the Isuzu D-Max pick-up trucks to light-, medium-, heavy-duty lorries and prime movers.

Its showroom features an air-conditioned interior where pick-up trucks are displayed and a sheltered foyer where lorries can be viewed in comfort. The outlet also boasts of a spacious service centre that can accommodate up to four light-duty vehicles and two medium-duty trucks simultaneously. Customers bringing their vehicles in for after-sales attention can enjoy refreshments in the comfortable lounge as trained technicians care for their Isuzu vehicles.

New Isuzu outlets will soon be distinguishable with Isuzu logos featured prominently on the front of the building as well as on a logo tower at the outlet entrance. 3S Centres, particularly those that offer truck after-sales care will feature a spacious forecourt for ease of parking and maneouvering.

Inside, the new outlets will take on a more charismatic appearance with distinctive features to logically guide visitors through the outlet.

Among the main distinctions include

  • Welcoming façade & friendly reception area
  • Cozy lighting and inviting ambience
  • Merchandise corner for Isuzu enthusiasts
  • Environmentally friendly digital information panels
  • Dedicated delivery bay for pick-up trucks
  • Spacious & modern display areas including hero car viewing space

The Autoexec Corporation outlet in Kuala Lumpur will be the first outlet to feature the new outlook with others around the country following suit. The entire transformation exercise will take approximately 2years to complete with the entire network expected to showcase the new identity by December 2024.