16 August 2017


A partnership in mutual trust and dependability goes a long way, as witnessed during the recent handover of six new units of Isuzu Forward medium duty trucks to YHL Trading (KL) Sdn Bhd. The units were procured from Indah Utara Auto Sdn Bhd, a Northern-based authorised dealership under Isuzu Malaysia. Indah Utara is also one of the four Isuzu Authorised MHD (Medium & Heavy Duty) Truck Dealers in Malaysia.

YHL Trading is a subsidiary of the Sin Hock Soon Group, which mainly focuses on rice manufacturing and packaging.The Isuzu trucks are set to be the driving force in providing reliable and time-efficient transportation for the company’s variety of rice products, under the well-known retail brand, Sunflower.

The six new trucks will join the Group’s existing fleet of 13 units of Isuzu ELF light duty trucks, which were previously purchased to serve Sin Hock Soon Transport Sdn Bhd, Sin Hock Soon Edible Oil Sdn Bhd and YHL Trading Sdn Bhd.

Sin Hock Soon and its subsidiary companies have staunchly relied on Isuzu Malaysia’s capable line-up since its first purchase in 2013. In 2015, the Group procured eight units of Isuzu ELF light duty trucks to serve Sin Hock Soon and four more units under YHL Trading, in addition to adding another unit of Isuzu Forward FVR285 in 2016.

During the handover ceremony, Executive Director of Isuzu Malaysia, Mikio Tsukui, presented a mock key to Tony Yew, Director of Sin Hock Soon Group. The ceremony was also witnessed by Indah Utara Auto Sdn Bhd Managing Director, Poh Seng Hooi; and Sales Manager, Tok Beng Chew.

Aside from the Isuzu line-up being versatile, robust and ideal for long-distance logistics, Mr. Yew also cited that the productive relationship with Indah Utara Auto was also a strong deciding factor that led to its repeat purchases with Isuzu Malaysia.

“As our business expands, we rely on a variety of factors to succeed. In this competitive economy, we need assurance that our products will arrive on time, in a cost-effective manner. Isuzu not only offers high-quality, reliable products, but also complements it with great service,” said Mr. Yew.

During the ceremony, Mr. Tsukui expressed his gratitude to the Sin Hock Soon Group for their trust in Isuzu Malaysia.

“We are fortunate that our customers consider our trucks as the ideal transportation partner. Hence, we will continuously strive to ensure that our products and services remain highly-dependable, to serve various business needs,” added Mr. Tsukui.