17 May 2015


Isuzu put in a grand exhibit at this year’s second Malaysia International Bus, Trucks and Components (MIBTC) Exhibition with a floor space six times larger than in 2014.

This was revealed by Senior General Manager Tatsuyuki Hagiwara at the exhibition site in the MINES International Exhibition and Convention Centre in Kuala Lumpur. Hagiwara attributed the expanded truck range and the strong interest in Malaysia’s No.1 truck brand as the reasons for Isuzu’s stronger presence this year.

“The exhibition offered us an opportunity to showcase our range of trucks to a wide audience, particularly our larger trucks that have just joined the line-up last year,” said Hagiwara.

Receiving a significant amount of attention was the Isuzu GXR prime mover that captured the interest of many corporate visitors who stopped to enquire about the new truck. With the myriad of active and passive safety features, the GXR hit it off with visitors as they took time to learn about the latest in active and passive safety from Isuzu.

Getting its fair share of interest was the famous Mimamori system that was also displayed. The advanced fleet management system that enhances fuel economy and safety driving for fleet owners received many enquiries from visitors who were curious about how they too could benefit from the Mimamori system.

To give visitors a peek into Isuzu’s commitment to the future of responsible engineering, a clean, modern diesel engine was displayed. Featuring such technology as a Variable Geometry Turbo System (VGS) and heavy duty commonrail, the new engine could offer cleaner combustion, better power delivery and improved fuel consumption.

A high-tech Smoother Transmission was also on display. Using manual gear cogs that changes gears automatically, the transmission offers more comfortable driving, reduces mechanical drag, lowers wear and tear and yet remains strong and robust enough for heavy daily operations.

Visitors were also treated to a ELF Special Edition on display. This unit which was outfitted with various accessories and parts showcased the customization possibilities for customers who want to stand apart from the crowd.