DURA-MILES CHALLENGE 2017 IS BACK IN MIRI

15 December 2017 â€“ Following the success of the last two Dura-Miles Challenge in Kuching and Ipoh, Isuzu Malaysia Sdn. Bhd. (IMSB) has organized its fuel efficiency campaign again in Miri.

This competition’s objective is to test one of D-Max key strength which is its fuel efficiency and at the same time to stay connected to the customers. Isuzu is well known in building vehicles that has extremely low fuel consumption. Fuel efficiency is one of the most important factors to the environment, company’s running cost and to the consumers as the price of fuel has steadily increased since mid-2016.

Unlike most other competitions where speed of completion was the criteria for winning, in this one, the driver who completed the entire journey with the lowest fuel consumption was declared the winner.

Dura-Miles Challenge for Miri station was heldon 9 December 2017. The fuel efficiency competition starts from Isuzu Miri 3S Centre to Samalaju Resort Hotel, and back to Coco Cabana, covering a distance of 280 KM.

The Miri leg of the competition saw the most participantswith 35 competitors in total. The participants drove through scenic coastal road throughout their drive and completed the challenge within 4 hours.

For Kuching, the route started in “Taman RekreasiBatuKawah (MJC)” to Sematan Palm Beach Resort, and back to MJC, a distance of approximately 208km, taking 4 hours to complete. 29 of their existing customers participated in this challenge.

As for Ipoh, the route started from “Aeon Kinta City” to Hotel Swiss Garden DamaiLaut, Lumut, and back to MH Hotel at a distance of approximately 250km, taking 4 hours and 30 minutes to complete. 27 of their existing customers participated in this challenge.

Speaking on this campaign, Chief Operating Officer of IMSB Masayuki Suzuki emphasized on Isuzu core brand valuesthat are fuel efficiency, along with durability and reliability.

“From year to year, our D-Max innovation and evolution has made it a preferred pick-up truck for motorist due to its performance, comfort, dependability and certainly its fuel efficiency. To push our product limits, we did our third attempt to test our D-Max fuel efficiency in Dura-Miles Challenge in 2015. We have drove from Bangkok and travelled across 3 countries in 4 days with just one full tank of diesel. The distance covered was 1809 km which averages at 24km per litre of fuel. Thus far, our D-Max has never failed to impress us in terms of its economical fuel consumption”.

This time around, Isuzu organized this competition so that their customers can experience for themselves the fuel efficiency by participating in this challenge and have fun at the same time. Through this event, the customers are able to realize how far they can go with just a little fuel in their D-Max and that they have made a good choice by owning an Isuzu D-Max, he added.

 

Winners and fuel consumption result

 

 Kuching (208KM)

Â	   Winner	   Litre consumed	   km/L	   Drive Condition
          2.5L
   1st	   Mr. Jerry Anak Wan Jok	   10.62	   19.59	   Rainy and mostly straight.
          3.0L
   1st	   Mr. Ng Quek Peng	   12.33	   16.87	   Rainy and mostly straight.

 

 

Ipoh (250KM)

Â	   Winner	   Litre consumed	   km/L	   Drive Condition
          2.5L
   1st	   Mr. Chuah Chen Yang	   12.93	   19.33	   Hilly with many long corners.

 

 

Miri (280KM)

Â	   Winner	   Litre consumed	   km/L	   Drive Condition
          2.5L
   1st	   Ms. Maria AK Dian	   14.20	   19.72	   Coastal road with minor road    upgrading and heavy trucks    presence.
          3.0L
   1st	   Mr. Hiew Kim Leong	   13.02	   21.50	   Coastal road with minor road    upgrading and heavy trucks    presence.

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