21 December 2017


Isuzu Malaysia ended 2017 on a positive note when its Batu Pahat-based authorised dealer, Jumbo Arena Sdn Bhd, made its 100th unit delivery to Mighty Bakery Sdn Bhd, a manufacturer of bread, buns and confectionery, under the well-known household brand, Mighty White.

As a food manufacturer of freshly-baked goods, Mighty Bakery have relied on Isuzu as a dependable transportation partner that ensures reliability and timely delivery to their network of nationwide retailers, to meet the demands of consumers on a daily basis. This steady partnership started back in 2012, and has now grown the manufacturer’s fleet size of Isuzu trucks to 100 units.

The 100th unit delivery comprised of the Isuzu N-Series 4-wheeler truck (NKR55UEEH-E), with 16 units registered in 2017. In line with Mighty Bakery’s business expansion into new markets, the current procurement is slated to ensure on-time delivery and cost-effective distribution of their product range throughout the country. In addition, a number of these units will also be replacing aging trucks in their current fleet.

Furthermore, Isuzu trucks have become the food manufacturer’s preferred vehicle brand for logistics and distribution due to its solid built-up and sturdiness, aside from offering economical fuel consumption and lower maintenance fees.

The handover ceremony was attended by Isuzu Malaysia’s Chief Operating Officer of Commercial Vehicle Division, Mikio Tsukui, who took the opportunity to extend his appreciation and gratitude towards Mighty Bakery for their long-standing support and trust towards both Isuzu Malaysia and Jumbo Arena. Tsukui added that he believes Isuzu will be a beneficial transportation partner that ensures consistent efficiencies in time and cost, in support of Mighty Bakery’s mission to provide fresh, quality food products to be enjoyed by all.

A symbolic mock key was also presented to Rodney Khor, the Marketing Director of Mighty Bakery Sdn. Bhd., to commemorate the auspicious event, which took place at the company’splant in Balakong, Selangor.The event was witnessed by Lim Kian Hong, Senior Logistic Executive; and Law Lai Poh, Logistic Executive, of Mighty Bakery. Also in attendance was Jumbo Arena Sdn. Bhd. Managing Director, Yeo Ann Siong; and After-Sales Manager, David Yeo.