25 June 2014


The Isuzu D-MAX continues to capture the imagination of automotive experts and fans alike as the amazing pick-up truck achieved yet another double this week.

Picking up an unprecedented sixth consecutive Asian Auto Fuel Efficiency Award, the Isuzu D-MAX remains the undisputed fuel efficiency champion among pick-up trucks but significantly too, it is the only vehicle to have won the award consecutively.

This year’s Asian Auto Fuel Efficiency award is the first for the all-new Isuzu D-MAX and further underlines the clear fuel efficiency message that is attached with all Isuzu products.

According to Daisuke Ishida, COO of Isuzu Malaysia, the consistent win of the Asian Auto Fuel Efficiency Award is testimony to the engineering prowess of Isuzu in developing engines that provide an exceptional blend of performance and dependability.

“As a leader in diesel engine technology, Isuzu is always striving to offer the optimum engine performance based on the vehicle’s design, work load and operating pattern. In the case of the Isuzu D-MAX, customers are getting one of the most well-balanced vehicles on the market,” said Ishida.

“To be unbeaten over six consecutive years and through two generations of Isuzu D-MAX models truly emphasizes the sheer commitment of Isuzu that ensures customers enjoy one of the most fuel efficient motoring experiences,” added Ishida.

Adding to its impressive list of accolades, the all-new Isuzu D-MAX V-Cross 3.0 picked up its very first industry award by bagging the ‘Best Value For Money’ Pick Up truck trophy at the Asian Auto Allianz Auto Industry Awards 2014.

This is the second consecutive year that Isuzu has been awarded with this trophy as the 2.5-litre D-MAX bagged the same title in 2013, clearly underlining the immense value package that the Isuzu D-MAX brings to its customers. 

“This award is acknowledgement by the judging panel that the Isuzu D-MAX epitomizes the most ‘bang for buck’ that customers get from the best-packaged pick-up truck in the market today. Be it from the point of design, comfort, safety, sophistication or performance, the D-MAX has ticked all the right boxes and answers the needs of all pick-up truck users,” added Ishida.