This year’s silver jubilee edition of the Borneo Safari will receive the full backing from Isuzu Malaysia following the company’s confirmation as the event’s Diamond Sponsor.
Hajime Machimura announced this after meeting with the Sabah Four Wheel Drive Association President Faez Nordin in Isuzu Malaysia’s office recently.
With this agreement, Isuzu Malaysia extends its support for Asia’s toughest off-road event to nine consecutive years, having been first involved with the event as its media partner in 2006.
“Our close relationship with the Borneo Safari goes back nearly a decade when Isuzu Malaysia first made its mark in the country. We are glad to see that through the years, both the Borneo Safari event and Isuzu’s reputation as one of the toughest 4×4 vehicles in the market has grown significantly,” said Machimura.
Speaking after the meeting, Faez Nordin acknowledged that Isuzu’s contributions through the years had provided the Sabah Four Wheel Drive Association with far-reaching effects in terms of awareness for the Borneo Safari.
“We are very grateful for the support that Isuzu Malaysia has given to the Borneo Safari over the years, not only through its sponsorship, but also by helping to build the media publicity for the event. This partnership has been a lasting and very meaningful one and we are very pleased to have Isuzu with us again on our jubilee event,” said Faez.
Isuzu Malaysia will be providing the organizers with three units of the highly-dependable Isuzu D-MAX to ferry the local media through this year’s rugged event.