In keeping with its tag line of elevate your journey, the all-new Isuzu D-Max was launched in a glittering and stylish event at the Kuala Lumpur Convention Centre recently.
Some 500 guests including close to 100 media were treated to an impressive show marking the launch of the new car that included a maginificent giant 33 meter-wide screen, a first in Malaysia with such a large continuous screen.
The launch ceremony was graced by the Director of the Board and Senior Executive Officer of Isuzu Motors Ltd Katsumasa Nagai who launched the second-generation D-Max together with CEO of Isuzu Malaysia Kimitoshi Kurokawa.
The event included a grand entrance by two units of the all-new D-Max that scaled a 40-degree ramp to showcase the amazing stability of the new truck as a result of Isuzu’s Intelligent Gravity Response Intelligent Platform (i-GRIP) design concept.
Guests were later treated to a sumptuous dinner and were entertained by a jazz quartet.